Last Updated: May 12, 2018
You should always have a clear understanding of what data we collect from you, how that data is used, and your rights around that information. That’s what this document sets out to give you.
Now first off, it’s important you know that this document will be ever evolving. As the Ella website and service grows, and new features are introduced, it may become necessary for us to collect more information from you in order to improve and personalise your experience. You’ll find the date that this policy was last updated at the top of this page.
When personal information is needed
Each time a feature is introduced where we’ll need some more personal information from you, like, for example, your name and email address, we’ll request your permission for us to use that information, and outline exactly how we’ll use it and why it’s needed.
Every bit of information that is personally identifiable to you will be ‘opt-in’ by default, which basically means that we’ll always ask your permission for this information before collecting it from you.
Your data and third parties
We’ll never sell, or share without your explicit permission, your personal data to any of our partners, third-party services or charities that we work with, in fact one of the main reasons Ella was created is because we feel that some charities already have too much information on us and in some cases have been known to be quite invasive with that information.
Your data and law enforcement
If for any justifiable reason, any law enforcement agencies request information from us that is personally identifiable to you, we will share as little of your information as is needed by them and within the parameters of the law. Where we’re unsure, we’ll seek legal advice to ensure only necessary information is shared.
Information we collect
Most of the information we’re collecting from you at the moment is anonymised, which means there is no way for us, or anyone with access to this information, to identify you from it. This information is mostly analytical data and is used for us to understand how you found the Ella website, how long you spend on the site, and where you leave the website. This information is important to us as it enables us to continually improve the website and service.
If you choose to contact us via the Drift Instant Messaging service, we may ask for your name and email address so that we can get in touch with you later if we’re not available at that time, or the conversation gets cut off for whatever reason.
Anonymous information collected
There are some parts of the Ella website where data is crowdsourced from its users, we use this information to reflect as accurately as possible, the public’s perception of, and trust in, charities. This is open to all visitors to the website, and an account is not yet required, though it maybe be a requirement introduced in the future. By the nature of the data, it’s impossible to get it completely accurate, and while we do use tools such as cookies to help limit inaccuracies, reading and interpreting this data should be done with these inaccuracies in mind.
Ella cannot accept any liability or responsibility to any person or organisation as a consequence of any reliance upon the information contained on the givewithella.com website.
We also collect data about your browser, and how you arrived at the website for the purposes of analytics, though to ensure this information is anonymous, we are not currently collecting your IP address for this purpose.
Some of the anonymous data we collect from you will be used to make the website and service better. When you contribute to a charities trust scores for instance, the information you provide will be grouped with information supplied by other visitors in order to calculate an overall score.
If you contribute data to the site, you provide us with a perpetual license to broadcast, display, distribute, sell and produce derivatives from your contributions. As this data is submitted anonymously, it cannot be removed from our databases.
Do Not Track
Do Not Track (“DNT”) is a preference some web-browsers offer to inform websites that you do not want to be tracked. We do not support Do Not Track. You can enable or disable Do Not Track by visiting the “preferences” or “Settings” page of your web browser, if your browser offers this feature.
Links to external websites
You can instruct your browser to refuse all cookies or let you know when a cookie is being sent. The “help” section on most browser will provide more information or how to accept cookies, disable cookies or to notify you when you receive a new cookie. If you do not accept cookies, you may not be able to use some of the features on the Ella website, we recommend that you leave them turned on to give you the best possible experience while on the site.
You have the right to ask us to provide you with any and all personal information we hold for you. We may ask you to provide proof of ID when making this request.
You have the right to ask us to remove any personal information we hold for you unless there is a legal reason for us to retain it, in which case we will advise you of this obligation and following the obligation period your data will be removed. Once your data is removed, you may find that you are no longer able to access certain aspects of the Ella website and service.