IAM Road Smart

The UK's leading road safety charity. We want to make our roads a better place by helping drivers & riders achieve confidence & safer, more economical journeys.

What does the public think about IAM Road Smart?

We ask you, the public, for your thoughts on IAM Road Smart. Here are the real-time results.

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A charity's trust score is calculated from its transparency, communication, effectiveness, and repeat donation pestering scores. As we learn more about how you perceive a charity, the trust score will update to reflect a majority view.

Saving.

How transparent do you feel the charity is?

Do you feel the charity is open and honest about about their activities, fundraising and spending?

Saving.

Does the charity communicate effectively?

How good is the charity at following up with you after you've donated or interacted with them in some way?

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Do you feel the charity is effective at creating positive change?

How effective do you feel the charity is? Do you feel they have a positive impact on their cause?

Saving.

How likeable do you find the charity?

Do you find that you warm to the charity and become keen to follow the charity's progress?

Saving.

How friendly is the charity's approach to asking you for a donation?

Have you ever felt pressured or guilted into supporting the charity? Or is the charity's approach more friendly and focused on impact?

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Is donating easy and enjoyable?

How easy do you find donating to the charity? Is it an enjoyable and rewarding experience?

Saving.

Does the charity pester you for repeat/further donations?

After you've made a donation, do you feel pressured by the charity to make further or regular donations?


BAD = I've felt a lot of pressure

GREAT = I've never felt any pressure

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Does the charity send you unneccesary and unwanted marketing junk?

Do you receive unwanted "gifts" like pens, magnets and badges in the mail?


BAD = Way too much

GREAT = I've not received any unwanted gifts

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Does the charity offer many opportunities for volunteering?

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Do you find the charity's website easy to use?

How easily are you able to navigate around the charity's website? Are you able to find everything you want to quickly?

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How social is the charity?

Is the charity active and engaging with supporters on social media?

โœ๏ธDone rating

How IAM Road Smart receives and spends funds

Here's the latest publicly available financial information for IAM Road Smart. This information is supplied by the charity to the charities commission and displayed here to help you make more informed decisions about your giving.

Income

ยฃ7.2M

Data for financial year ending March 2017

  • Donations & Legacies
    ยฃ3.6M
  • Other Trading Activities
    ยฃ2.9M
  • Investments
    ยฃ89.0K
  • Charitable Activities
    ยฃ581K

Expenditure

ยฃ8.8M

Data for financial year ending March 2017

  • Charitable Activities
    ยฃ4.1M
  • Other Activities
    ยฃ2.9M
  • Raising Funds
    ยฃ1.9M

Financial History

Income
Spending