The Zoological Society Of London

Founded in 1826, the Zoological Society of London (ZSL) is an international scientific, conservation and educational charity whose mission is to promote and achieve the worldwide conservation of animals and their habitats. Our mission is realised through our groundbreaking science, our active conservation projects in more than 50 countries and our two Zoos, ZSL London Zoo and ZSL Whipsnade Zoo.

What does the public think about The Zoological Society Of London?

We ask you, the public, for your thoughts on The Zoological Society Of London. Here are the real-time results.

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A charity's trust score is calculated from its transparency, communication, effectiveness, and repeat donation pestering scores. As we learn more about how you perceive a charity, the trust score will update to reflect a majority view.

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How transparent do you feel the charity is?

Do you feel the charity is open and honest about about their activities, fundraising and spending?

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Does the charity communicate effectively?

How good is the charity at following up with you after you've donated or interacted with them in some way?

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Do you feel the charity is effective at creating positive change?

How effective do you feel the charity is? Do you feel they have a positive impact on their cause?

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How likeable do you find the charity?

Do you find that you warm to the charity and become keen to follow the charity's progress?

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How friendly is the charity's approach to asking you for a donation?

Have you ever felt pressured or guilted into supporting the charity? Or is the charity's approach more friendly and focused on impact?

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Is donating easy and enjoyable?

How easy do you find donating to the charity? Is it an enjoyable and rewarding experience?

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Does the charity pester you for repeat/further donations?

After you've made a donation, do you feel pressured by the charity to make further or regular donations?


BAD = I've felt a lot of pressure

GREAT = I've never felt any pressure

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Does the charity send you unneccesary and unwanted marketing junk?

Do you receive unwanted "gifts" like pens, magnets and badges in the mail?


BAD = Way too much

GREAT = I've not received any unwanted gifts

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Does the charity offer many opportunities for volunteering?

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Do you find the charity's website easy to use?

How easily are you able to navigate around the charity's website? Are you able to find everything you want to quickly?

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How social is the charity?

Is the charity active and engaging with supporters on social media?

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How The Zoological Society Of London receives and spends funds

Here's the latest publicly available financial information for The Zoological Society Of London. This information is supplied by the charity to the charities commission and displayed here to help you make more informed decisions about your giving.

Income

ยฃ85.6M

Data for financial year ending April 2017

  • Donations & Legacies
    ยฃ6.3M
  • Other Trading Activities
    ยฃ12.5M
  • Investments
    ยฃ206K
  • Charitable Activities
    ยฃ66.6M

Expenditure

ยฃ85.4M

Data for financial year ending April 2017

  • Charitable Activities
    ยฃ74.1M
  • Other Activities
    ยฃ0
  • Raising Funds
    ยฃ11.3M

Financial History

Income
Spending