WWF

WWF-UK's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption.

What does the public think about WWF?

We ask you, the public, for your thoughts on WWF. Here are the real-time results.

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A charity's trust score is calculated from its transparency, communication, effectiveness, and repeat donation pestering scores. As we learn more about how you perceive a charity, the trust score will update to reflect a majority view.

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How transparent do you feel the charity is?

Do you feel the charity is open and honest about about their activities, fundraising and spending?

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Does the charity communicate effectively?

How good is the charity at following up with you after you've donated or interacted with them in some way?

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Do you feel the charity is effective at creating positive change?

How effective do you feel the charity is? Do you feel they have a positive impact on their cause?

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How likeable do you find the charity?

Do you find that you warm to the charity and become keen to follow the charity's progress?

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How friendly is the charity's approach to asking you for a donation?

Have you ever felt pressured or guilted into supporting the charity? Or is the charity's approach more friendly and focused on impact?

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Is donating easy and enjoyable?

How easy do you find donating to the charity? Is it an enjoyable and rewarding experience?

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Does the charity pester you for repeat/further donations?

After you've made a donation, do you feel pressured by the charity to make further or regular donations?


BAD = I've felt a lot of pressure

GREAT = I've never felt any pressure

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Does the charity send you unneccesary and unwanted marketing junk?

Do you receive unwanted "gifts" like pens, magnets and badges in the mail?


BAD = Way too much

GREAT = I've not received any unwanted gifts

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Does the charity offer many opportunities for volunteering?

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Do you find the charity's website easy to use?

How easily are you able to navigate around the charity's website? Are you able to find everything you want to quickly?

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How social is the charity?

Is the charity active and engaging with supporters on social media?

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How WWF receives and spends funds

Here's the latest publicly available financial information for WWF. This information is supplied by the charity to the charities commission and displayed here to help you make more informed decisions about your giving.

Income

ยฃ60.8M

Data for financial year ending June 2017

  • Donations & Legacies
    ยฃ52.1M
  • Other Trading Activities
    ยฃ3.9M
  • Investments
    ยฃ623K
  • Charitable Activities
    ยฃ4.2M

Expenditure

ยฃ63.2M

Data for financial year ending June 2017

  • Charitable Activities
    ยฃ50.9M
  • Other Activities
    ยฃ29.0K
  • Raising Funds
    ยฃ12.3M

Financial History

Income
Spending