So we went for it - Crowdsourcing public perception of charity.
We drew the conclusion that creating a tool to gather and understand public perception of charity was ultimately a useful and important feature to have, not only for supporters but for charities too. While it wasn’t an altogether easy decision to make, we weighed up the pros and cons and went for it, putting the supporters first and foremost.
Let’s be clear, Ella isn’t a platform for shaming charity (quite the opposite), nor is it a platform designed to hold charities accountable. Ella put simply, is a platform to help you make more meaningful, more informed giving decisions.
To do this we need to provide you with clear, concise, easily digestible information accurately reflecting how a charity chooses to operate. And a big part of that includes having an understanding of the relationships a charity has developed with their supporters, clients, and the general public.
Much like many of us turn to Trip Advisor to skim through the comments of that hip new eatery that just opened up in town but you’ve been delaying going because it’s all a bit unknown (oddly specific, but you get me), Ella allows you to consider the negatives along with the positives, and ultimately, come to your own conclusion on whether the charity is the right fit for you and your giving.
What makes me qualified to rate a charity?
It’s not always easy to know whether or not you’re qualified to rate a charity. After all, there’s an awful lot of good that goes on behind closed doors that we don’t know about.
Here are a few questions to ask yourself before adding any ratings, if you answer “yes” to any of these, you’re good to go.
- Is the charity familiar to you?
- Have you donated to the charity, volunteered, helped, or used its services in some way?
- Have you seen adverts from the charity or received marketing material (leaflets, pens, magnets) from them?
- Has the charity helped you, or your local community in some way?
- Did you hold an opinion of the charity before looking them up on Ella?
Answering “yes” to any of those means that your input will be very useful for other supporters, and for the charities too. Of course, only add ratings for the things you actually have experience with or have an opinion of. Let’s say you’ve never visited the charity’s website, but you have donated a few bob via text message. Great! You’re qualified to add your ratings, but maybe skip the one where we ask you how easy-to-use you find their website.